Who We Are
The Salisbury Beach Partnership is a non-profit organization that was created through the energy and foresight of a group of Salisbury residents, community advocates, business leaders, and stakeholders who are active partners in fostering and promoting initiatives to revitalize Salisbury Beach Center and realize the vision of Salisbury’s Boardwalk.
The Partnership defines Salisbury Beach as the water, the beach, the proposed public boardwalk, and the beach center shopping district and Broadway promenade.
Founded in 2007, the Partnership will be incorporated as a 501c3 and be governed by a Board of Directors with an active Board of Advisors.
Our Core Values
The Salisbury Beach Partnership is guided by core values and believes Salisbury Beach is a unique natural asset and public gathering place with water and land opportunities that are available to everyone.
The Salisbury Partnership is:
- Committed to ensuring the beach, water, center shopping district, and future boardwalk are clean and accessible for people to use for recreation and gathering.
- Passionate about bringing people back to the beach and increasing Salisbury Beach recreational and cultural activities, and beautification efforts.
- Dedicated to working with the community and developers to encourage revitalization efforts and to help make the planning process efficient.
- Collegial, inclusive, and civic-minded.
Our Mission
The Salisbury Beach Partnership is dedicated to making Salisbury Beach a welcoming destination for our community and visitors. Our mission is:
- To establish and maintain Salisbury Beach as a great place on the North Shore of Boston for residents and visitors.
- To promote the recreational, historical, environmental, cultural, and community use of Salisbury Beach.
- To increase tourism for higher economic impact.
- To preserve the beach’s unique natural assets.
- To support revitalization efforts in a manner in which they enhance economic growth, public use and access.
- To strengthen and bring the community together through a more vibrant center boardwalk area.
Our First Year Initiatives
Working with the Town of Salisbury and other stakeholders, The Salisbury Beach Partnership, in order to mobilize its mission, is proposing the following first year initiatives:
- Set goals for Salisbury Beach Center welcoming improvements.
- Undertake implementing and promoting summer activities and events for Salisbury Beach Center.
- Be a strong voice on communicating the vision of the new Salisbury Beach.
- Build financial and political support for the revitalization efforts at Salisbury Beach.
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Board of Directors
Wayne Capolupo, President
CEO, SPS New England
Melissa LeBel, Treasurer
Institution for Savings
Salisbury Branch Manager
Bill Buckley, Clerk
Boston North Properties
Fred Abdulla
Joe’s Playland
Kathleen Graham
Park Place Realty
Maria Miles
Salisbury Chamber of Commerce President
Brian Mulcahy
Property owner,
former Pirates Fun Park
Amin Nabhan
The Carousel Lounge and The Carefree Arcade
Constance O’Neil
Salisbury Beach Beautification Committee
Robb Osinski
Resident and owner of
The Sidewalk Café building
Albert Peterson
Salisbury Beach Betterment Association
Advisory Committee
Dan Abdulla
Ellie DiPaolo
Ed Foote William Gallagher Mary Ann Hatem Ed Hunt
Fred Knowles
John Longo
Lou Masiello Sheila McDonald Tim Mulcahy Harold Nabhan
Stephen Paquette
Chris Reilly David Sheafer |